Twin Waves Wellness Center: The Debut

Dr. Kira Cappozzolo and Dr. Suzanna Wong, twin sisters and doctors of chiropractic, and I were introduced the summer of 2020 as they were embarking on their newest adventure. They had taken the leap - during COVID no less - to pursue their dreams and moved to San Diego to open their own practice. As the twins began on their entrepreneurial journey learning how to wear every hat in their business from being the badass chiropractors they are, to their own accountants, secretaries, marketers (the list goes on), I started working with them to create a brand identity to help them attract their ideal client and develop an aesthetic to base their marketing around.

Through many late evening sessions, them twins after a long day of seeing clients and for me after a long day of engineering (I was still a civil engineer at the time), we developed an aesthetic to attract a client: yoga loving, wellness forward - but who might be having some difficulty getting there, ready to trust (or develop trust!) with the universe. The brand is very nature forward (in case “waves” hadn't given that away!), spiritual, community and healing forward, based in earthy texture and blue, green and violet gem tones to represent the ocean and the energies at work.

For their first shoot, we incorporated family (including Kira & Suzanna’s older sister Anika, and Kira’s fiancé Alex), the practice of yoga on the cliffs of Ocean Beach, and divine energy. Our first mini shoot already included images of their chiropractic work, so it was important that this shoot provide them on brand headshots, and, for a lack of a better term, the right “vibes” to use for their marketing imagery. While we weren’t hoping for overcast weather, it did create a beautiful earthy feel to the cliffs which worked out perfect!

Clients: Dr. Suzanna Wong & Dr. Kira Cappozzolo of Twin Waves Wellness Center